content is not …

content is not a box you check, a bubble you fill in, or a bullet point in a powerpoint presentation. it’s more than SEO, more than videos, infographics, instagram photos, or tweeting during a half-time show. you can’t learn about content strategy from clever blog titles like “10 Proven Tips to Learn This” or “5 Smart Tricks to Learn That.” content must be considered a strategic imperative for your business …. ~ brian solis

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